The new paradigm of Google search: Shorts, Visual stories & now YouTube Podcasts.

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Imagine it’s 2024, you are evaluating your SEO strategy & looking at the growth in organic traffic from different keywords, their CTRs, and conversion rates. While your competition, in addition to looking at all the metrics that you are already looking at, is also evaluating Organic plays, swipes, completion rates, clicks, traffic & conversions (yea, […]