We care about your brand like it’s our own.
About us
Built by those who’ve done the work
15 years. 1000+ brands. Two founders who refused to play it safe.
We care about your brand like it’s our own.
No jargon. No faff.
Just original, actionable strategy that works in the real world. No borrowed opinions, no trend-chasing, no boardroom decks.
We’re a marketing company with a whole ecosystem built to simplify branding and marketing for the real world. We’re on a mission to cut the fluff and serve you no-faff insights, actionable strategies, and community-powered growth.
- 1000+ brands sorted
- 15 years
- 30+ industries
The founders
Built by someone
Built by someone
who’s done the work.
Aarti Samant
Co-founder · Creator · Coach · The Sorted Girl
She made India’s first viral campaign at 23. Idea Hunny Bunny — before “going viral” was even a strategy.
She rebranded Hero Honda into Hero MotoCorp. A name change that 100 million people noticed.
She grew Hotstar 30% year-on-year through the IPL Watch & Play strategy. Sold 250 homes for Tata Value Homes in 4 days via a single Facebook campaign — a model that became a global Meta case study.
15 years across agency and brand roles. Hotstar. Future Group. Purplle. She’s sat in both chairs — the one assigning the brief and the one answering it.
She’s trained 2,000+ marketers, founders and brand teams — and built a community of 4 lakh+ on Instagram who turn to her for clarity, strategy and no-faff insight. One of India’s leading voices in AI for marketing.
She built Sorted because the best strategy comes from someone who understands both sides of the table. That’s the whole point.
- 1000+ brands sorted
- 15 years experience
- 2,000+ professionals trained
- 4L+ Instagram community
- 30+ industries served
Expert in: brand strategy · digital marketing · social media · campaign & marketing planning · performance marketing · retention marketing
Manik Sajnani
Co-founder · Growth & business strategy
Eleven years spent watching brands get built — at scale, and from nothing.
Over 11 years across marketing, brand building, sales and business growth. His career has spanned some of India’s most recognised consumer brands, including Big Bazaar and fbb, alongside early-stage ventures and a Blackstone-backed business.
That combination is the point: most people see one or the other. He’s seen how a brand behaves when it already has scale, and how one behaves when it has nothing but a reason to exist.
He works at the intersection of brand, digital growth, partnerships and commercial strategy — creative thinking with a business lens on it. At Sorted he leads growth and business strategy, and helps shape the company’s thinking across brands, partnerships and new opportunities.
Clients tend to name him alongside Aarti. “Very, very, very grateful to Aarti, Manik and team for helping us grow over the last two years,” is how Two Brothers Organic Farm put it. Another: “We went from barely a single-digit revenue per month when we started to now doing 7x in a matter of just a year.”
- 11 years experience
- Big Bazaar · fbb
- Blackstone-backed business
- Early-stage ventures
What we believe
We don’t do safe.
We don’t do safe.
We do what works.
We don’t start with opinions. We start with evidence.
We don’t chase trends. We uncover truths.
We don’t tell you what you want to hear. We tell you what your brand actually needs.
We don’t make strategy for boardrooms. We make it for the real world.
And once we deliver, we stay until it delivers.
The sorted guarantee
No surprises.
No surprises.
No shortcuts.
Most agencies pitch you the A-team and deliver the interns. Most consultants drop a 100-page deck and vanish. We don’t play those games.
01.
Partnership, not vendor.
We work with you, not for you. Your brand’s challenges become ours.
02.
Deep immersion.
We get into the weeds before we strategise. No assumptions. No shortcuts.
03.
Context. Community. Category.
Our framework. Every strategy starts here.
04.
On-the-ground research.
Real consumers. Real data. Real insight. We don’t guess.
05.
Strategy on substance.
No fluff. No filler. No decks that gather dust. Actionable only.
06.
Stay involved.
We don’t hand off and disappear. We stay in touch via our community.
Get in a chemistry call!
No long discovery calls. No templated proposals. Just a straight conversation about your brand — and to find our chemistry.