This is what sorted
looks like in the wild.

Tata Value Homes

How we sold out 250 Goa homes in 4 days. Using only Facebook.

The problem. Goa properties, metro-city buyers, and a media budget that wouldn’t carry a conventional real-estate launch.

The move. India’s first social sell-through via Facebook LIVE — a live, watchable sale that let buyers commit from another city.

fbb

Brand love with a first-of-its-kind love story.

The problem. Own the cultural conversation during Pujo — the most cluttered marketing moment in Bengal — not just the commerce. Brands were treating episodic festive feeds as dead digital billboards.

The move. Pujo Love Story, India’s first interactive Instagram web series. Every festive outfit worn by the cast was natively shoppable inside the story, and each episode closed with exclusive coupons that turned screen time into footfall.

Two Brothers Organic Farm

Talking the walk.

The problem. A brand born with genuine purpose — soil-first organic practices, real farmer dignity — whose feed looked like everyone else’s: recipe reels, product shots and buzzwords, with none of the grit.

The move. Every hero needs a worthy villain. Theirs was the broken food system that ruins soil, exploits farmers and feeds people deception. A passive D2C farm brand became a category reformer.

Defyn

Giving the science a story.

The problem. An elite, neuroscience-led growth programme with a bio that explained the offering but never answered why anyone should care. Reach was not becoming revenue.

The move. Motivation wasn’t the product — a repeatable mechanism for extraordinary performance was. High performers are the most cynical audience in wellness. They didn’t need soothing; they needed proof.

Purplle

Making beauty feel like a celebration, not a compromise.

The problem. A Diwali sale in a category where every brand was screaming “50% off”, in a year that had stripped people of celebration and ritual.

The move. A full funnel built on a cultural hook rather than a discount — 200 micro, nano and CAT-C influencers each speaking in their own voice, making it a conversation rather than a broadcast.

Fizzy Goblet

Giving nostalgia a spine.

The problem. Launch the SS26 Vintage Collection with a campaign that built the brand, not just the product — in a conversation dominated by softness.

The move. Flipped the script, positioning the vintage aesthetic as the language of unapologetic, bold women. Creator moments built cultural heat; exclusive drops turned heat into commerce.

Healthify

Triggering a new eating reflex.

The problem. Go-to-market for SNAP, a photograph-your-food feature. Explainer videos showed what it did and gave nobody a reason to care.

The move. Stole a habit people already had — photographing food for Instagram — and shifted the lens from clout to calories.

Archish

Giving IVF a conscience.

The problem. A category selling fear. Stigma heavy enough to keep couples silent, googling in private. Complex jargon, opaque pricing, fear-driven urgency — and nowhere safe to land.

The move. Couples trying to conceive aren’t looking for the most impressive clinic; they’re looking for the one that feels safe enough to trust. Content showed the journey as it is.

The result. A private crisis became a shared victory — and the growth was entirely organic.